:root {
  --paper: #ffffff;
  --stone: #f4f4f2;
  --ink: #0e0e10;
  --muted: #6b6c70;
  --line: #e4e4e1;
  --font: "Inter Tight", "Helvetica Neue", Helvetica, Arial, system-ui, sans-serif;
  --gutter: clamp(16px, 4vw, 56px);
  --bar-h: 36px;
  --nav-h: 64px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 1rem/1.6 var(--font);
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; height: auto; }
h1, h2, h3 { font-weight: 400; letter-spacing: -0.035em; line-height: 1.02; margin: 0; }
p { margin: 0; }
button { font-family: inherit; }
.wrap { width: min(1320px, 100% - 2 * var(--gutter)); margin-inline: auto; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
:focus-visible { outline: 1.5px solid currentColor; outline-offset: 4px; }

.kicker {
  font-size: .72rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase;
  color: rgb(255 255 255 / .85); margin-bottom: 22px;
}
.kicker--ink { color: var(--muted); }

/* ---------- top: countdown bar + nav ---------- */
.top { position: sticky; top: 0; z-index: 30; }
.announce {
  width: 100%; height: var(--bar-h); border: 0; cursor: pointer;
  display: flex; align-items: center; justify-content: center; gap: 22px;
  background: var(--ink); color: #fff;
  font-size: .72rem; font-weight: 500; letter-spacing: .18em; text-transform: uppercase;
}
.announce b { font-weight: 600; font-variant-numeric: tabular-nums; letter-spacing: .06em; }
.announce__cta { opacity: .7; transition: opacity .2s; }
.announce:hover .announce__cta { opacity: 1; }
.nav {
  height: var(--nav-h);
  display: grid; grid-template-columns: 1fr auto 1fr; align-items: center;
  padding: 0 var(--gutter);
  background: rgb(255 255 255 / .92);
  backdrop-filter: saturate(1.3) blur(16px);
  -webkit-backdrop-filter: saturate(1.3) blur(16px);
  border-bottom: 1px solid var(--line);
}
.nav__brand { display: flex; align-items: center; gap: 10px; color: var(--ink); text-decoration: none; }
.nav__brand img { width: 34px; height: 34px; }
.nav__brand span { font-size: 1.35rem; font-weight: 500; letter-spacing: -0.03em; line-height: 1; }
.nav__side {
  font-size: .72rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--muted);
  background: none; border: 0; padding: 0;
}
.nav__side--end { justify-self: end; color: var(--ink); cursor: pointer; padding-bottom: 3px; border-bottom: 1px solid var(--ink); }

/* ---------- buttons + forms ---------- */
.btn {
  appearance: none; border: 0; border-radius: 0; cursor: pointer;
  font: 500 .74rem/1 var(--font); letter-spacing: .18em; text-transform: uppercase;
  background: var(--ink); color: #fff;
  padding: 18px 30px; white-space: nowrap;
  transition: background .2s ease, color .2s ease;
}
.btn:hover { background: #2a2a2e; }
.btn[disabled] { opacity: .55; cursor: progress; }
.btn--sm { padding: 13px 20px; }
.btn--light { background: #fff; color: var(--ink); }
.btn--light:hover { background: #e9e9e6; }
.btn--ghost { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1px var(--ink); }
.btn--ghost:hover { background: var(--ink); color: #fff; }

.signup { margin-top: 36px; width: min(520px, 100%); }
.signup__row { display: flex; align-items: stretch; gap: 16px; border-bottom: 1px solid var(--ink); }
.signup input[type="email"] {
  flex: 1; min-width: 0; border: 0; border-radius: 0; background: transparent; outline: 0;
  font: 400 1.05rem var(--font); color: var(--ink); padding: 14px 0;
}
.signup input::placeholder { color: #8d8e92; }
.signup .btn { margin-bottom: 8px; }
.fine { margin-top: 14px; font-size: .78rem; color: var(--muted); }
.msg { min-height: 1.4em; margin-top: 6px; font-size: .88rem; color: #b3263e; }

.signup--dark .signup__row { border-color: rgb(255 255 255 / .7); }
.signup--dark .signup__row:focus-within { border-color: #fff; }
.signup--dark input[type="email"] { color: #fff; }
.signup--dark input::placeholder { color: rgb(255 255 255 / .6); }
.signup--dark .fine { color: rgb(255 255 255 / .65); }
.signup--dark .msg { color: #ffc2cc; }

.joined { display: flex; flex-wrap: wrap; align-items: center; gap: 18px; margin-top: 36px; }
.joined p { font-size: 1.5rem; letter-spacing: -0.02em; }

/* ---------- hero ---------- */
.hero {
  display: grid; grid-template-columns: minmax(400px, 1.05fr) 1fr 1fr;
  height: calc(100svh - var(--bar-h) - var(--nav-h)); min-height: 620px; max-height: 1000px;
}
.hero__copy { align-self: end; padding: 0 clamp(28px, 4vw, 64px) clamp(40px, 8vh, 88px) var(--gutter); }
.hero h1 { font-size: clamp(2.8rem, 4.6vw, 5.4rem); letter-spacing: -0.045em; line-height: .98; }
.hero__lede { margin-top: 24px; max-width: 26em; font-size: clamp(1rem, 1.2vw, 1.12rem); color: var(--muted); }
.hero__img { width: 100%; height: 100%; min-height: 0; object-fit: cover; object-position: 50% 15%; background: #d9dadf; }

/* ---------- mission ---------- */
.mission { padding: clamp(80px, 12vw, 180px) 0; text-align: center; }
.mission__text { max-width: 22ch; margin: 0 auto; font-size: clamp(1.9rem, 4.2vw, 3.6rem); font-weight: 300; letter-spacing: -0.035em; line-height: 1.12; }

/* ---------- problem 01: split ---------- */
.split { background: var(--stone); }
.split__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 110px); align-items: center; padding: clamp(64px, 9vw, 140px) 0; }
.split h2, .fit h2, .drop h2 { font-size: clamp(2.2rem, 4.4vw, 4.2rem); }
.split__copy > p:not(.kicker) { margin-top: 26px; max-width: 30em; font-size: 1.08rem; color: var(--muted); }
.others { margin: clamp(36px, 5vw, 64px) 0 0; }
.others__row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; }
.others__row img { width: 100%; aspect-ratio: 3 / 4; object-fit: cover; object-position: top; }
.others figcaption, .split__media figcaption { margin-top: 14px; font-size: .7rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); }
.split__media { margin: 0; }
.split__media img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: top; }

/* ---------- problem 02 ---------- */
.fit { padding: clamp(80px, 11vw, 170px) 0; }
.fit__head { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 6vw, 110px); align-items: end; }
.fit__head p:not(.kicker):not(.fit__punch) { font-size: 1.08rem; color: var(--muted); max-width: 32em; }
.fit__punch { margin-top: 22px; font-size: clamp(1.4rem, 2.2vw, 1.9rem); letter-spacing: -0.03em; }
.fit__media { margin: clamp(40px, 6vw, 80px) 0 0; }
.fit__media img { width: 100%; }
.fit__media figcaption { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 14px; font-size: .7rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); }
.fit__media figcaption span:nth-child(2) { text-align: center; }
.fit__media figcaption span:nth-child(3) { text-align: right; color: var(--ink); }

/* ---------- benefits ---------- */
.benefits { padding: 0 0 clamp(80px, 11vw, 160px); }
.benefits__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(24px, 4vw, 64px); }
.benefits article { border-top: 1px solid var(--ink); padding-top: 24px; }
.benefits span { font-size: .72rem; font-weight: 500; letter-spacing: .2em; color: var(--muted); }
.benefits h3 { margin-top: 48px; font-size: clamp(1.6rem, 2.4vw, 2.2rem); }
.benefits p { margin-top: 14px; color: var(--muted); max-width: 24em; }

/* ---------- fabric ---------- */
.fabric { position: relative; min-height: clamp(420px, 56vw, 720px); display: grid; place-items: center; overflow: hidden; color: #fff; text-align: center; background: #111; }
.fabric img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.fabric::after { content: ""; position: absolute; inset: 0; background: rgb(8 8 10 / .32); }
.fabric__copy { position: relative; z-index: 1; padding: 24px; }
.fabric h2 { font-size: clamp(2.4rem, 5.4vw, 5rem); font-weight: 300; }
.fabric__copy > p:last-child { margin-top: 18px; font-size: 1rem; color: rgb(255 255 255 / .8); }

/* ---------- showcase ---------- */
.drop { padding: clamp(80px, 11vw, 160px) 0 clamp(64px, 9vw, 120px); }
.drop__head { display: flex; justify-content: space-between; align-items: end; gap: 24px; flex-wrap: wrap; margin-bottom: clamp(36px, 5vw, 64px); }
.drop__uses { font-size: .72rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); }

.look { container-type: inline-size; padding: 0 4px; }
.look__grid {
  --cols: 4; --gap: 4px;
  display: grid; grid-template-columns: repeat(var(--cols), 1fr); gap: var(--gap);
  grid-auto-rows: calc((100cqw - (var(--cols) - 1) * var(--gap)) / var(--cols) * 1.25);
  grid-auto-flow: dense;
}
.look figure { position: relative; margin: 0; overflow: hidden; background: var(--stone); }
.look img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 20%; transition: transform 1.2s cubic-bezier(.2, .7, .2, 1); }
.look figure:hover img { transform: scale(1.035); }
.look figcaption {
  position: absolute; left: 14px; bottom: 12px;
  font-size: .68rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--ink);
  background: rgb(255 255 255 / .86); padding: 6px 10px;
}
.look__big { grid-column: span 2; grid-row: span 2; }
.look__b { grid-column: 3 / span 2; }

.colors { margin-top: clamp(48px, 6vw, 80px); display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
.colors .kicker { margin: 0; }
.colors ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 14px 28px; }
.colors li { display: flex; align-items: center; gap: 10px; font-size: .92rem; }
.sw { width: 18px; height: 18px; border-radius: 50%; box-shadow: inset 0 0 0 1px rgb(0 0 0 / .12); }
.sw--black { background: #1b1b1d; }
.sw--charcoal { background: #45474b; }
.sw--grey { background: #9a9ca1; }
.sw--sage { background: #8f9a7a; }
.sw--camo { background: radial-gradient(circle at 30% 30%, #4a4a45 0 22%, transparent 23%), radial-gradient(circle at 70% 65%, #2c2c2a 0 26%, transparent 27%), #1b1b1b; }

/* ---------- last call ---------- */
.last { background: var(--ink); color: #fff; padding: clamp(90px, 12vw, 180px) 0; text-align: center; }
.last__inner { display: flex; flex-direction: column; align-items: center; }
.last h2 { font-size: clamp(2.6rem, 6vw, 5.6rem); font-weight: 300; }
.last__lede { margin-top: 20px; color: rgb(255 255 255 / .7); font-size: 1.08rem; }
.count { margin: clamp(48px, 6vw, 72px) 0 clamp(20px, 3vw, 32px); display: grid; grid-template-columns: repeat(4, auto); }
.count div { padding: 0 clamp(16px, 3.4vw, 48px); display: flex; flex-direction: column; align-items: center; }
.count div + div { border-left: 1px solid rgb(255 255 255 / .18); }
.count b { font-size: clamp(2.6rem, 6vw, 5.2rem); font-weight: 300; letter-spacing: -0.04em; font-variant-numeric: tabular-nums; line-height: 1; }
.count span { margin-top: 12px; font-size: .66rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: rgb(255 255 255 / .55); }
.last .signup { text-align: left; }
.last .joined { justify-content: center; }

.foot { padding: 36px 0; border-top: 1px solid var(--line); }
.foot__inner { display: flex; align-items: center; gap: 16px; color: var(--muted); font-size: .85rem; }
.foot__inner img { width: 40px; height: 40px; }

/* ---------- survey dialog ---------- */
dialog {
  border: 0; border-radius: 0; padding: 0; width: min(560px, calc(100% - 32px)); max-height: calc(100dvh - 32px);
  background: var(--paper); color: var(--ink);
  box-shadow: 0 40px 120px rgb(0 0 0 / .35);
}
dialog::backdrop { background: rgb(8 8 10 / .6); backdrop-filter: blur(4px); -webkit-backdrop-filter: blur(4px); }
dialog[open] { animation: pop .3s cubic-bezier(.2, .8, .2, 1); }
.dlg { position: relative; padding: clamp(28px, 5vw, 48px); }
.dlg__close { position: absolute; top: 14px; right: 16px; border: 0; background: transparent; font-size: 1.7rem; font-weight: 300; line-height: 1; color: var(--muted); cursor: pointer; padding: 6px 10px; }
.dlg__close:hover { color: var(--ink); }
.dlg__count { font-size: .7rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); min-height: 1.2em; }
.dlg h3 { margin-top: 14px; font-size: clamp(1.7rem, 4vw, 2.3rem); }
.dlg .sub { margin-top: 12px; color: var(--muted); }
.dlg .field { width: 100%; margin-top: 26px; padding: 14px 0; border: 0; border-bottom: 1px solid var(--ink); border-radius: 0; background: transparent; font: 400 1.05rem var(--font); color: var(--ink); outline: 0; }
.dlg textarea.field { min-height: 120px; resize: vertical; line-height: 1.5; border: 1px solid var(--line); padding: 14px; }
.dlg textarea.field:focus { border-color: var(--ink); }
.choices { margin-top: 26px; display: grid; gap: 8px; grid-template-columns: 1fr 1fr; }
.choice { appearance: none; cursor: pointer; text-align: left; font: 400 1rem var(--font); color: var(--ink); background: var(--paper); border: 1px solid var(--line); border-radius: 0; padding: 16px 18px; transition: border-color .15s ease, background .15s ease, color .15s ease; }
.choice:hover { border-color: var(--ink); }
.choice[aria-pressed="true"] { background: var(--ink); color: #fff; border-color: var(--ink); }
.dlg__actions { margin-top: 28px; display: flex; align-items: center; gap: 18px; }
.dlg__skip { border: 0; background: transparent; color: var(--muted); font: 500 .74rem var(--font); letter-spacing: .18em; text-transform: uppercase; cursor: pointer; padding: 10px 0; }
.dlg__skip:hover { color: var(--ink); }

/* ---------- motion ---------- */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .9s ease, transform .9s cubic-bezier(.2, .7, .2, 1); }
.reveal.in { opacity: 1; transform: none; }
@keyframes pop { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: none; } }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  dialog[open] { animation: none; }
  .look img { transition: none; }
}

/* ---------- responsive ---------- */
@media (max-width: 900px) {
  .split__grid, .fit__head { grid-template-columns: 1fr; }
  .split__media { order: -1; }
  .benefits__grid { grid-template-columns: 1fr; }
  .benefits h3 { margin-top: 28px; }
  .look__grid { --cols: 2; }
  .look__b { grid-column: span 2; }
}
@media (max-width: 1000px) {
  .hero { grid-template-columns: 1fr; height: auto; max-height: none; min-height: 0; }
  .hero__second { display: none; }
  .hero__img { order: -1; height: min(78svh, 680px); }
  .hero__copy { padding: 36px var(--gutter) 64px; }
}
@media (max-width: 800px) {
  .nav__side:not(.nav__side--end) { visibility: hidden; }
}
@media (max-width: 560px) {
  :root { --nav-h: 56px; }
  .nav__side--end { display: none; }
  .announce__cta { display: none; }
  .announce { letter-spacing: .14em; }
  .signup__row { flex-direction: column; gap: 0; border-bottom: 0; }
  .signup input[type="email"] { border-bottom: 1px solid var(--ink); }
  .signup--dark input[type="email"] { border-bottom-color: rgb(255 255 255 / .7); }
  .signup .btn { width: 100%; margin: 14px 0 0; }
  .choices { grid-template-columns: 1fr; }
  .count div { padding: 0 12px; }
  .colors { flex-direction: column; align-items: flex-start; }
}